Traceability

Fully Traceable Yarns

Every skein can be traced back to the shepherds and flocks of Aït Bouguemez, and through each step at our mill in the valley.

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Sustainability

Zero Carbon Yarns

Every machine in our mill runs on the sun. We offset every kg of carbon we consume, and we're researching ways to sequester carbon in the same valleys we source our wool.

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Sustainability

Environment & People Safe Dyes

Choose from a world of color without worrying about the world. Naturally dyed yarns or safe, no-impact synthetic dyes, all powered by the sun.

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Community

Meaningful Impact

We protect the environment and the people who depend on it. Every worker earns equity in the company and a vote on the causes we support. We hire from Anou and local shepherding communities.

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Agriculture & Environment

Rooted in Land

Our mill sits among the apple orchards and farms of Aït Bouguemez. Wool is a proxy for environmental health: healthy land grows healthy sheep and better fleece. We invest proceeds into regenerative land practices, because the better we care for the land, the better the wool we can offer you.

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AWSco logo ATLAS WOOL SUPPLY CO

Our Mission

Reimagining Moroccan Wool

What if wool wasn't treated as a waste product in Morocco, but a source of prosperity? What if Moroccan sheep weren't a cause of environmental degradation, but what regenerates the land?

We're creating a future where wool and sheep revitalize the environment and communities of the Atlas Mountains. A resilient future awaits.

Agouti yarn with the Atlas Mountains behind
The mill team in Aït Bouguemez

The Mill · Aït Bouguemez

Spun Where It's Grown

Our mill is now running in the valley. Wool from local shepherds is picked, carded, spun, wound and dried a few kilometres from where it was sheared, and every machine runs on solar power.

It's run by women from the valley, each responsible for a step in turning raw fleece into yarn.

Corralling sheep
Spinning yarn
Skeining

The People

The Hands Behind Every Skein

Brahim El Mansouri

Mill Director

Brahim El Mansouri

Co-founder of Anou and Atlas Wool Supply Co, wood carver and apple farmer, and managing director of the mill.

Raja El Mansouri

Miller

Raja El Mansouri

Brahim's eldest daughter, currently studying business and economics at university.

Naima

Miller

Naima

Weaver from Aït Bouguemez and member of the Cooperative Numedia in Iskataffe.

Mill team member

Miller

Name

Short bio to come.

Rabha

Miller

Rabha

Short bio to come.

Latifa

Miller

Latifa

Weaver from Aït Bouguemez.

Machine Array ● Atlas Mountains

Powered by the Sun

The whole mill runs on its own solar array and batteries. We publish the readings openly, so anyone can see how much of the sun goes into every skein.

The Yarn

A World of Color

A world of color without having to worry about the world. Choose from over 1,000 environmentally safe colors. All our dye work is powered by the sun, carbon offset, and safe for people and their environment.

Our Roots

A Spin-Off of the Anou Cooperative

Atlas Wool Supply Co began as an initiative of Anou, the artisan-run cooperative that connects Moroccan artisans directly with buyers around the world. Brahim, who runs our mill, is a co-founder of both.

Every skein you buy from us keeps the mill running, and that lets us supply Anou artisans with zero carbon yarns, washed in biodegradable soaps, all at cost.

Zero carbon

Spun on solar power, with the carbon we do use offset.

Biodegradable soaps

Washed clean without leaving harm in the valley's land and water.

At cost

Anou artisans pay what the yarn costs us to make. No markup.

Visit the Anou Cooperative ➞
Two artisans smiling and holding cones of undyed wool yarn in their village

Who We Supply

From One Skein to a Production Run

Makers

Knitters, weavers & crocheters

Undyed, naturally dyed and solar-dyed yarns, sold by the skein.

Join as a maker ➞

Retail

Yarn shops & retailers

Wholesale lines with a traceable story from shepherd to shelf.

Join as a retailer ➞

Industry

Textile manufacturers

Domestic Moroccan and international mills sourcing low-carbon wool yarn.

Talk to us ➞

Visit

Visits & workshops

Come to Aït Bouguemez to see the mill, the dye studio and the flocks.

Plan a visit ➞

Private Beta

Join Us

Join us in reimagining Moroccan wool, the land it comes from, and the communities that depend on it. We're in private beta and only taking orders from our waitlist. Tell us how we can help and we'll be in touch soon.